The Auctioneer Channel has many benefits to individual auctioneers and the auction industry. Chief among them is exposure and increased understanding of how auctions work and the unique and varied culture of the auction industry. We all receive calls or questions from clients about what auction day is like, how does one bid and what does it sound like. Posting videos to the channel and directing clients, customers and the public there will improve understanding and help to create the excitement we all feel leading up to an auction. Video answers the questions in a way that words simply cannot.

One suggestion is to embed your Auctioneer Channel video into your AuctionZip listings. New buyers are able to watch and gain an appreciation and understanding for you, your chant and your auction process. I have done this for the upcoming Goodwill Columbus Auto Auction. Embedding video is not new but I believe by adding this to our online listings new buyers will more quickly acclimate to the auction and thus start bidding sooner and with greater confidence. I might also include your opening announcements. While this is not must see TV when added to your AuctionZip listing it may give new customers further insight into the process. Try it out and send us your feedback.