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Blogs -
Peter's Live Auction Blogs
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Written by Peter Gehres
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Friday, 22 January 2010 04:18 |
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January brings many state auctioneers conventions. The first weeks of the year are often a slow time for auctioneers and the cold weather makes having auctions in the elements less desirable. If auctioneers can’t sell the next best thing is talking about (and often exaggerating) the auction business to each other at state auctioneers conventions. This year was marathon of sorts for me in terms of conventions. I was invited to speak at and attend the Minnesota State Auctioneers Conventions in Duluth, Minnesota. There are only two things I want to do in Duluth and second on the list is talking about auctioneering. I had an amazing time and my hosts (lead by Col. Kurt Johnson) treated me like auction royalty. Matt Schultz won the Minnesota Bid Calling Championship and you can see his video on the Channel. More videos from the contest will be added later this week and next. I jumped on a plane back to Columbus and as soon as I landed I drove directly to the Ohio Auctioneers Association annual winter convention just north of Columbus. I managed to catch the tail end of another great convention. They didn’t treat me like auction royalty however…they know me to well. Next week it is off to Kalamazoo, Michigan for the Michigan State Auctioneers Association convention. All this conventioning and kibitzing plays an important role in the auction business. The Auction Industry is unique in that it is often an individualistic endeavor with individual rewards but no auctioneer can do it alone. Additional auctioneers almost universally share and techniques and trends and are an open book on the keys to success. Conventions give auctioneers the safe harbor to compare notes, compete in contests and decompress about an industry that even in the best of times is high pressure and draining. It is said in the world that there are only six degrees of separation. In the auction business it is often less than three and so auctioneers conventions always have old friends, college and past partners. The Auctioneer Channel is an attempt, as much as it is possible to capture that convention culture and share it amongst ourselves and with the world. Peter D. Gehres, CAI, CES is a first generation auctioneer and Realtor based in Columbus, Ohio. Follow him on Facebook, Twitter or Linkedin.
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Blogs -
Peter's Live Auction Blogs
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Written by Peter Gehres
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Thursday, 26 November 2009 23:01 |
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The auction profession is sufficiently challenging that it is rare to find someone who does not love their job. They exist but find themselves soon unburdened by business. The rigors of client negotiations, auction set-up and the stress and turmoil of auction day tend to separate the wheat from the chaff in our profession and despite the hardships this Thanksgiving Day again finds thousands of auctioneers across the nation thankful for their industry. It is often repeated and widely held that the Auction Industry is recession proof. While this is a great quote to throw out in auction school the facts are that while the industry fairs better then say the yacht building business we are people too and economic disorder affects us all. That said auctioneers are by in large thankful this day for the robustness of their business and the opportunities found in both good times and bad. As for me I am thankful for those who walked with me as I found my way in the practice of Auctioneering. While Auctioneering may seem like a natural fit I was the last to catch on. In the summer of 2002, after my father passed away, my mother and I were attending auctions locally in Van Wert County and after a day spent at a particularly fun and engaging farm auction my mother commented that I might be a good auctioneer. At the time I was a mediocre engineering student at The Ohio State University so the thought of being a good anything was intriguing.
At the charity/fun auction that was the culmination of the September 2003 Class of The Ohio Auction School, one of our instructors took me aside and spoke quietly but with conviction, “You were born to do this, you were born to be an auctioneer.” As profound as those statements are today, I will confess they had little immediate effect. But like a seed planted in the cold of winter it was an idea whose time would come. For despite the success and enjoyment of auction school the rigors and demands of engineering school seemed the safer and wiser bet and it was back to that dark mine that I returned.
It took meeting my wife for me to recognize my life’s work and for it to become clear. It was not a sudden realization that auctioneering was the more than just a Sirens song but it was realization none the less. So today I am thankful for the paths I have taken and the paths I should have taken sooner and for those who walked with me even when I was going the wrong way.
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Blogs -
Peter's Live Auction Blogs
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Written by Peter Gehres
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Wednesday, 18 November 2009 01:11 |
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Over the weekend we (Belhorn Auction Services) conducted our final live pottery auction of the calendar year 2009. Looking back over 2009 the one consistent throughout the year has been both buyer and sellers concern about the economy and its effect on the pottery market specifically and the antiques market generally. Despite the economy we saw good to great results on nearly all of the lots in the auction. While I would like to attribute it entirely to our expert marketing the fact remains that the pottery market, for a majority of lines and styles, is stable if not as robust as it was in the golden days earlier in this decade. The recession that we currently find ourselves in only highlights and accelerates the preexisting trends in these markets. As auctioneers we are on the front lines of the market. Regardless of what we sell, a well conducted and marketed auction will realize market prices and from auction to auction will reveal general and sometimes detailed trends.
It is easy to get too high on strong prices and too low when items don’t meet expectations. I am as much a victim as anyone. However what is critical for auctioneers to understand is that we are unable to manufacture demand and despite our powers of persuasion we are powerless to create a market where one does not exists or brow beat people into spending. Rather the auctioneer is most effective when he or she is an educator. First educating and managing the expectations of the seller about the reality of the market and what are reasonable expectations. Second auctioneers must educate the buyers on the unique and desirable qualities of a given lot and facilitating their purchase with information and service. Third and often critical to new business is educating the public through prices realized. Our newest contributor to the Auctioneer Channel, Machinery Pete, is a master at highlighting the true nature of the market based on open and honest prices. As much as we like to deny it tastes, styles and times change. The collapse in the Victorian furniture market is a perfect example. The desires and demand of an entire nation and collecting public changed and while we all may wish that this table or that piece would bring what it did 20 years ago the demand simply is not there. Technology and manufacturing also render entire categories of personal property and machinery obsolete and near worthless. Like the winds at sea we are both victims and beneficiaries. As auctioneers our most endearing and useful skill might be helping sellers navigate good times and bad.
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Blogs -
Peter's Live Auction Blogs
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Written by Peter Gehres
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Sunday, 18 October 2009 14:55 |
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The October 2009 class of The Ohio Auction School graduated last week. They were a pleasure to teach and we had a great time in class. Many students in auction school will ask if they have what it takes to make it in the auction business. My answer is always yes. I am not naïve, however. Not everyone is cut out to be a great bid caller, the most obvious test to the general public, of an auctioneer. Bid calling is a combination of God given talents, developed skill and a great deal of practice. Some people lack the confidence to stand in front of a crowd or simply do not have the same opportunities to practice their craft. In auction school we work through many of those issues but once a student graduates often the circumstance of life and their previous career have a way of distracting them from the path they were set upon in school. Still others fall prey to the widely held position that bid calling is becoming less important or will be a victim of the internet based auctions. While internet based auctions invite this sort of thinking the live auction will ALWAYS be part of the marketing landscape because of its unique and powerful appeal to both buyers and seller.
Regardless of bid calling proficiency there is a place for anyone that has a strong work ethic and a good business sense in the auction industry. While the art of bid calling is critical there is much more that happens and has to occur before the gavel falls and that work need not be always be done by the man or woman on the podium. What is critical for everyone in the auction profession to understand is why the auction method works; how the concepts of prospect of a deal, urgency, competitive bidding and transparency come together to make the auction method such an effective marketing tool.
Opportunities abound for those who understand auctions and believe them to be the answer for the marketing of property. What is critical for every auctioneer to understand (both new and old) is what aspects of the business require additional assistance from a fellow professional or other auctioneer and what aspects you are comfortable handling. In the beginning we all act like Superman, we can do it all. But in short order every successful auctioneer realized his or her weakness and brings in the right talent. If they don’t they are not destined to have either longevity or success.
Congratulations and good luck to everyone who graduated from auction school this fall, regardless of which school you attended. This is a great profession that can always use a few more strong backs and sharp minds.
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Blogs -
Peter's Live Auction Blogs
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Written by Peter Gehres
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Tuesday, 15 September 2009 20:16 |
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The Auctioneer Channel has many benefits to individual auctioneers and the auction industry. Chief among them is exposure and increased understanding of how auctions work and the unique and varied culture of the auction industry. We all receive calls or questions from clients about what auction day is like, how does one bid and what does it sound like. Posting videos to the channel and directing clients, customers and the public there will improve understanding and help to create the excitement we all feel leading up to an auction. Video answers the questions in a way that words simply cannot.
One suggestion is to embed your Auctioneer Channel video into your AuctionZip listings. New buyers are able to watch and gain an appreciation and understanding for you, your chant and your auction process. I have done this for the upcoming Goodwill Columbus Auto Auction. Embedding video is not new but I believe by adding this to our online listings new buyers will more quickly acclimate to the auction and thus start bidding sooner and with greater confidence. I might also include your opening announcements. While this is not must see TV when added to your AuctionZip listing it may give new customers further insight into the process. Try it out and send us your feedback.
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